The customer

The Phone Casino is a licenced and regulated mobile gaming platform that offers a casino experience for mobile devices. They welcome thousands of new players every month.

The challenge

The Phone Casino has over a decade of experience in mobile gaming, with 95% of players playing on mobile. The business verifies new players’ age and identity to protect minors and meet AML and KYC regulations that govern gaming activities.

Over a decade, The Phone Casino had tried multiple identity verification solutions, trialling different technologies to find the best approach. It wanted a high-performing solution without the high up-front charges or restrictive contracts that some providers demand. When The Phone Casino discovered GBG ID3global, it found the solution it was looking for.

The solution

Tests on The Phone Casino’s archive player data proved that GBG ID3global delivered higher match rates than its incumbent provider. Integrating our solution with its mobile platform meant it could verify the data of 4.4 billion people globally and prove identity with documents.

After six years of partnering with us, The Phone Casino tapped into our identity expertise to adapt to new UK Gaming Commission regulations and increase its UK player pass rate. The decision was taken to make data the primary age and identity verification route with document-led identity proofing retained for players who don’t pass first time.

GBG ID3global real-time data processing ensured eligible players could as soon as they’ve finished entering their data. And when The Phone Casino added additional data sources at our recommendation, their UK player onboarding pass rate reached new heights.

The outcome

“Our UK player pass rate has increased from 77% to a consistent 91% since May 2019,” Taj Ratta, co-founder of The Phone Casino, tells us.

“More new players successfully onboarding has achieved a staggering 25% increase in deposits and our KYC costs have come down substantially.”

The Phone Casino is now looking at how GBG affordability solutions can help safeguard vulnerable players from gambling beyond their means.

“Working with GBG has made a huge difference to our bottom line,” says Taj. “Great player pass rates, keen pricing, reliable service and fantastic account management: GBG nails all of those and that’s why it is now our preferred provider.”

Taj Ratta, Co-founder
The Phone Casino