Email Address Validation
Do you know the true cost of sending to bad email addresses
3800%
The average ROI on email marketing
17%
Of email address data is incorrect
67%
Of organisations report problems delivering email
What is email address validation?
When a customer or prospect enters their email address during your onboarding process, they can often make mistakes - genuine or intentional. But how would you know? You need to validate an email address at the point of entry, so you can communicate effectively.
Email validation corrects inaccuracies in email addresses and ensures consistent formatting, in real-time. As well as checking the syntax of an email address, the @ sign we're all so familiar with nowadays, email address validation also confirms that the email domain exists (the part after the @ sign). You'll be able to know whether that specific mailbox actually exists, and whether it can receive incoming mail in under 3 seconds, so you know you can communicate with an individual successfully.
Make email address validation work for you
Checking email address validity isn't just useful at the point of data capture. How do you know if the email address you've captured previously are valid? With 30% of email addresses going bad in just one year, you need to regularly cleanse your database to remove any bogus and incorrect email addresses.
Email address validation works for both corporate and personal email addresses, including free email providers such as Googlemail and Hotmail. So whether you're a B2B or B2C organisation, we've got you covered.
What can email validation do?
Identify spelling mistakes and typos
Email address validation corrects mispellings and typos, to provide the true email address where your customer can be reached.
Syntax checks
You might take it for granted that customers will use the @ sign when entering their email, but they might not. Email address validation checks this all-important symbol is present and correct.
Domain checks
Have peace of mind that the domain a customer has entered is correct, no matter how weird and wacky it might be.
Deliverability checks
An email address might have an @ sign, and a valid domain, but is the whole address real? Email validation detects whether the email mailbox really exists, and if it can receive incoming mail.
Global capability
Validate email addresses globally, from a single interface.
Batch cleanse
Check the email address validity of your existing customer database with a batch cleanse. Extract just the valid email addresses from your customer lists. Perform regularly to keep your contact information up to date.
Validate free email accounts
Hotmail, Gmail, Outlook, Yahoo - all free email providers that are widely used across the world that email address validation can check.
Use in-house or online
You can use email validation the way that suits your business. Integrate into your website and internal systems to prevent typos by customers and employees, or use online.
Why you should use email address validation
Improve your customer experience
Make your registration process easier and quicker, so more of your customers convert. Remove the need for users to re-enter their email address.
Increase email deliverability
Improve the results of your email marketing campaigns by reducing your bounce rate and ensuring that emails reach their intended destination.
Build your sender reputation
Check email address validity to reduce hard bounces and to prevent emails from being blocked by email providers. Don't get labelled a spammer.
