• GBG hosts the Supplier Data
• No personal data is transferred to the Supplier
• A Default Matching Rule will be applied to this Dataset

The Supplier Data used to provide Bereavement Flag and Suppression is supplied by GBG’s Supplier. GBG is obliged under the terms of its agreement with its Supplier to ensure that all End Users agree to comply with the following licencing provisions. These Additional Terms apply to all Bereavement Datasets. Individual Bereavement Datasets can be identified by the ID Number listed on the End User’s Order Form.

1. DEFINITIONS
1.1. In these Additional Terms, the following definitions shall apply, in addition to the definitions set out in the General Terms and Product Terms:
“End User Data” any data provided to GBG by the End User for processing in accordance with the terms of the Agreement including where relevant any personal data.
“Permitted Purpose” means the purposes, restrictions and/or conditions for the use of the Dataset outlined by the Supplier as set out in clause 2.3 below, in addition to the Customer Use Case set out in the Agreement and at clause 2.1.

2. USE OF THE DATASET
2.1. This Dataset may only be used for the Customer Use Cases detailed below, provided that such Customer Use Case is selected on the End User's Order Form and the End User complies with any use case restrictions set out in the Agreement:
• Customer Management (Appending)
• Customer Management (Data Quality)
• Customer Management (Indicators)
• Records Management (Appending)
• Records Management (Data Quality)
2.2. In addition to the Customer Use Case restrictions contained within clause 2.1 (including any conditions that apply to that Customer Use Case) the following term set out in clause 2.3 also apply
2.3. Where the End User provides GBG with a list of customer names, GBG will use the Supplier Data for the sole purpose of identifying and removing names and addresses of individuals who have died. The End User shall not be entitled to intentionally and knowingly direct market any household which has been identified by the Supplier Data as having suffered a bereavement.
2.4. The End User warrants that it will not use the Supplier Data for any reason outside of the Customer Use Case and Permitted Purpose.

3. DATA PROTECTION AND COMPLIANCE WITH RELEVANT LAWS
3.1 GBG provides this Dataset in its capacity as an independent controller
3.2 GBG does not transfer End User Data to the Supplier to provide this Dataset.

4. MATCHING RULE
4.1. This Dataset will be matched against the Default Matching Rule of Forename, Surname and Address. If required certain Variable Matching Rules may be requested by the End User in accordance with the Agreement.