You said, we did

We conduct various customer satisfaction surveys to identify improvements that matter most to you. This page is dedicated to informing you about the actions and improvements we’ve made on the back of customer feedback, and any associated product updates.

If you would like to give feedback, please use 'submit feedback' feature below.

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Identity Legal Nov 2024

Our Customers asked for:

Simpler Legal Terms


We refreshed:

Our Additional Terms page for our Identity customers. We reduced the terms by over 40% and updated the look to be more user-friendly and aligned with our Global DPA, aiming to create a better user experience for our customers.

Simpler Legal Terms
Global Legal Oct 2024

Our Customers asked for:

Simplified Privacy Terms, with supporting information outlining why GBG do what they do.


We introduced:

A GlobalDPA, which is a single set of Privacy Terms covering GBG products, making it easier to take on new services.

This GlobalDPA includes supplementary information, such as FAQs explaining why GBG has taken the positions we do, and an Information Security Schedule clearly outlining the technical and organisational measures to which we are committed.

Location Product Enhancement Sep 2024

Our customers asked for:

Ability to search by Town, City or Postcode in our new Geocoding Type-ahead service.


We introduced:

Search for locations by Town, City or Postcode.

We also introduced additional countries - US, Germany, Italy, Ireland, France and Spain which will further streamline the process of finding physical locations.

Geocoding Type-ahead
Location UI/UX Improvement Aug 2024

Our customer reported:

A small % of failed deliveries in US, and fines from Logistics companies due to end users not selecting an appropriate sub-premise.


We introduced:

A sub-premise filter on Capture for US, to help reduce failed deliveries.

Now, when using Capture, if a sub-premise exists within the building, the user will not be able to select an address without specifying a sub-premise.

This will prevent an end user checking out with just an apartment building selected, and therefore stop the small % of failed deliveries and fines from Logistics companies.

 Sub-premise filter